WORK • Friday Routine
INGRID NOEL • founder • La Casano
Neighborhood you live in: 9th arr
It’s Friday morning. How are you rolling into the weekend?
It’s buzzing with energy! It might sound glamorous, but the reality of running a young housewares brand is mostly logistics — handling deliveries, organizing photoshoots, coordinating with different teams. Luckily, I’m surrounded by two amazing people. We work hard, but we also make sure to share a laugh between counting baskets.
What’s on the agenda for today?
My husband and I struggle to keep up with early morning workouts, so we’ve started a new routine: a morning walk from the 9th arrondissement to Montmartre. We set off at 730a and by 815, we stop for coffee at Relais de la Butte, a charming little bistro. This walk has become a ritual I love — admiring the stunning homes on Avenue Junot, watching as the city slowly wakes up, imagining the lives behind each glowing window. It’s like a meditative pause before the day begins. When I lived on the Left Bank, I had a similar habit of walking along the Seine. Paris always finds a way to offer its magic, no matter where you are.
At 12 today, I have a business lunch at Bon Georges with a close friend. The afternoon will be dedicated to organizing the shoot for our “Winter Cocoon, Dreamlike Sanctuary” collection in an absolutely enchanting location: Maison Mouche in Beaumont-en-Auge.
Any restaurant plans today, tonight, this weekend?
For festive evenings: Vivant, Déviant, or Tempête. For a New York-style vibe: L’Altro Frenchie. On Sundays: brunch at Café de la Pérouse for something fancy, or a visit to Marché des Enfants Rouges. During the week: a little trip to China at Mao Dumpling Bar in the 3rd for a comforting meal. And for healthy nights out, Doki Doki.
Any weekend getaways?
I recently got back from Antwerp, which is two hours from Paris by train and an absolute dream for aesthetes. I stayed at Botanic Sanctuary, had dinner at Osaka, and visited Axel Vervoordt’s temple of design, Kanaal, near Antwerp. I also explored antique shops and flea markets along Kloosterstraat, had lunch at Jackie, and visited the KMSKA museum. Not to mention the stunning Dries Van Noten boutique. It’s such an easy and inspiring escape.
What was your last great vacation?
Salento, Puglia. Still unspoilt and bathed in golden light, Salento is a land of contrasts where Baroque history meets enchanting nature. Here’s a quick itinerary:
Day 1: Lecce, dubbed the “Florence of the South” for its exuberant Baroque architecture. Our favorite: the antique ceramics of Rivesto Italia, a confidential address. Dinner at Torre di Merlino. Overnight stay at Palazzo Maresgallo Suite & Spa.
Day 2: Head for Santa Cesarea Terme, famous for its secret coves. Lunch at Il Villino.
Day 3: Spend the night at Convento di Santa Maria di Costantinopoli, a former convent transformed into a bohemian-chic refuge.
Day 4: Tricase, the charm of a secret fishing village where time seems suspended. Lunch at an institution, The Tricase Port Tavern.
Day 5: Far south, head for Palazzo Daniele, an aristocratic residence transformed into an artistic showcase.
Day 6: Last stop: Nardò, a Baroque jewel with charming alleyways. Hotel for the night: Muci, an intimate address where you can savor Italian elegance in all its simplicity.
What’s a recent big-ticket purchase you love?
A jacket from an Indian brand I recently discovered and adore, CORD.studio, along with a blouse from Bazist. Unsurprisingly, both are embroidered and inspired by Indian craftsmanship.